Susan Nichols is the founder of SWAND®, a 4-in-1 candle care tool. She is also the inventor of Yogitoes, a renowned yoga mat towel brand. With a focus on sustainability, Susan shares her experiences in building Yogitoes and SWAND. Listen in as she talks about the challenges of entrepreneurship, from securing patents, navigating manufacturing hurdles, and building a strong brand with a strong sense of identity.
Timestamps:
01:21 Yogitoes to SWAND®
02:22 Starting Yogitoes
04:09 Patenting
25:18 Inspiration Behind SWAND®
31:50 Candle Care Tips and Tricks
32:54 The Philosophy
34:25 The Journey of an Entrepreneur
39:00 Intuition
40:39 AI and Its Impact
42:44 Tradition and Technology
48:11 The Future
Links:
Swand: https://swand.com/
Susan's LinkedIn: https://www.linkedin.com/in/susan-nichols-b49841312/
