Benjamin Diedering is the founder and CEO of BDX Media, a content and video agency with offices in Leipzig, Los Angeles, and New York, and the creator of The New Trend Society, a global community for founders, creators, and marketers. He studied math and was headed for a teaching career in Germany before photography turned into something else entirely. In this episode, Benjamin and Kalika discuss what gives a brand feeling, why he walked away from an established agency to start over in Los Angeles, and what the city taught him in his first year there. They also get into building community through real-world experiences, running a creative team across a nine-hour time difference, and what he tells entrepreneurs who are thinking about taking that first step.
Timestamps:
01:14 - From Math to Photography
03:04 - Moving to Los Angeles
08:02 - Obsession and Proving Craft
09:17 - Network and Support
12:07 - Defining Love Brands
19:00 - Social Content Builds Community
22:01 - IRL Experiences Come Back
24:35 - Remote Team
29:18 - Systems To Avoid Mistakes
30:26 - New Trend Society Origins
33:21 - International Expansion Mindset
37:23 - Missing Germany And LA Scale
39:26 - EO Leadership Growth
43:10 - Leading EO As President
Links:
Benjamin's LinkedIn: https://www.linkedin.com/in/benjamindiedering
BDX Media: https://bdxmedia.com/en/
