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Title: Building a Positive Media Profile
Author: Pauline Rowson
Format: Unabridged
Length: 1 hr and 55 mins
Language: English
Release date: 01-02-08
Publisher: Matrix Digital Publishing
Genres: Business, Career Skills
Summary:
Editorial coverage carries at least two and a half times the weight of advertising. It is a very cost effective way of raising an organisation's profile. This audiobook looks at how to build a positive media profile for an organisation. It provides information on how the media work and how to build good media relations. It also shows how to write a news release and get it published, how to conduct a radio and TV interview, and how to handle a bad news story.
©2001 Pauline Rowson; (P)2001 Rowmark Ltd
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