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Title: Predictive Analytics
Author: Eric Siegel
Narrator: Steven Menasche
Format: Unabridged
Length: 11 hrs and 6 mins
Language: English
Release date: 05-11-17
Publisher: Gildan Media, LLC
Genres: Business, Commerce & Economy
Summary:
"Mesmerizing & fascinating..." The Seattle Post-Intelligencer
Award-winning | Used by over 30 universities | Translated into 12 languages
An introduction for everyone. In this rich, fascinatingsurprisingly accessibleintroduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a "how to" for hands-on techies, the book serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques.
Prediction is booming. It reinvents industries and runs the world. Companies, governments, law enforcement, hospitals, and universities are seizing upon the power. These institutions predict whether you're going to click, buy, lie, or die.
Why? For good reason: predicting human behavior combats risk, boosts sales, fortifies healthcare, streamlines manufacturing, conquers spam, optimizes social networks, toughens crime fighting, and wins elections.
How? Prediction is powered by the world's most potent, flourishing unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn.
Predictive analytics (aka machine learning) unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future drives millions of decisions more effectively, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate.
In this lucid, captivating introduction, Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction:
A truly omnipresent science, predictive analytics constantly affects our daily lives. Whether you are a consumer of itor consumed by itget a handle on the power of Predictive Analytics.
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