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Title: The Perfect Scent
Author: Chandler Burr
Narrator: Mel Foster
Format: Unabridged
Length: 12 hrs and 10 mins
Language: English
Release date: 04-08-08
Publisher: Tantor Audio
Genres: Business, Commerce & Economy
Summary:
We follow Coty's mating of star power to the marketing of perfume, watching Sex and the City's Parker heading a hugely expensive campaign to launch a scent into the overcrowded celebrity market. Will she match the success of Jennifer Lopez? Does she have the international fan base to drive worldwide sales?
In Paris at the elegant Hermès, we see Jean Claude Ellena, his company's new head perfumer, given a challenge: he must create a scent to resuscitate Hermès' perfume business and challenge le monster of the industry, best-selling Chanel No. 5. Will his pilgrimage to a garden on the Nile supply the inspiration he needs? The answer lies in Burr's informative and mesmerizing portrait of some of the extraordinary personalities who envision, design, create, and launch the perfumes that drive their billion-dollar industry.
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