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Title: IDEOs Employee Engagement Formula
Author: Duane Bray
Narrator: Fleet Cooper
Format: Unabridged
Length: 6 mins
Language: English
Release date: 12-18-15
Publisher: Harvard Business School
Genres: Newspapers & Magazines, Business
Summary:
IDEOs origin story sometimes sounds like a myth or a fable, but its actually true. David Kelley founded the company with a simple goal: to create a workplace made up of his best friends. In the beginning he did, in fact, bring in some of his closest buddies to launch the Silicon Valley firm that would become IDEO. More than 30 years later, were a global design company that employs more than 650 people. Obviously, we didnt get to that size by hiring only our friends. But Davids early intention still greatly informs the way we work. There are, in fact, four elements of our culture that came directly from his founding statement. We think theyre essential factors in keeping employees engaged - not just at our company, but at any company.
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