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Title: The Scandal Effect
Author: Boris Groysberg, Eric Lin, George Serafeim, Robin Abrahams
Narrator: Fleet Cooper
Format: Unabridged
Length: 28 mins
Language: English
Release date: 08-10-16
Publisher: Harvard Business School
Genres: Newspapers & Magazines, Business
Summary:
In September 2015 Volkswagen was found to have intentionally set controls on its diesel engines to misrepresent their emissions levels. Some 11 million cars worldwide had the "defeat" program installed. This discovery led to an immediate plunge in Volkswagens stock price; government investigations in North America, Europe, and Asia; the resignation of its CEO and the suspension of other executives; the companys record loss in 2015; and a tab estimated at more than $19 billion to rectify the issues. The scandal did incalculable damage to Volkswagens brand.
"The Scandal Effect" is from the September 2016 issue of Harvard Business Review.
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