Since content marketing is the most effective way to market a creative practice, writing has to become an essential business skill. But what if you're a terrible writer? Or, perhaps, just lack the confidence to write? If you feel that way, you're not alone. Most creatives struggle to express their ideas verbally. If you ever want to find an example of this, all you would need to do is get your hands on anything I wrote when I was just starting out in the creative business.
