Involving the public in research and development is not just for the birds.
How can we leverage the power of collective intelligence to solve pressing challenges in science and business? This is the central question explored in our latest podcast episode featuring Professor Henry Sauermann of ESMT.
We explore the world of crowd science, examining when, where, and how to involve the public in research and development. As Prof. Sauermann explains, the applications of crowd science extend far beyond ornithology; it is a powerful methodology for any field seeking innovation and broader impact.
Professor Henry Sauermann is the ESMT Chair in Entrepreneurship and director of the Institute for Endowment Management and Entrepreneurial Finance at ESMT Berlin. His co‑author, Marion K. Poetz, joins him in exploring how crowd science drives progress across sectors.
Visit sciencewithcrowds.org for resources, case studies, and the open‑access book How and When to Involve Crowds in Scientific Research.
Contact Professor Sauermann and his co‑author via the website.
Campus 10178 is Germany's #1 podcast on the business research behind business practice. Brought to you each month by ESMT Berlin, the 45-minute show brings together top scholars, executives, and policymakers to discuss today's hottest topics in leadership, innovation, and analytics. Campus 10178 – where education meets business.
Want to recommend a guest? Email our podcast host at campus10178@esmt.org.
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