This week on EthicalVoices, Amie Hoffner, Vice President of Corporate Communications at American Dairy Queen Corporation, shares why communicators need the same protections as attorney–client privilege — and how to stay ethical when the lines between PR, marketing, and media blur. She discusses:
· Why communicators should have the same legal protections as lawyers
· How to avoid "on background" disasters
· Why trusting your gut isn't enough
· How to counsel executives in media interviews
· Why crisis simulations should include an ethical dilemma
