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If your Etsy listing feels completely dead, I walk through a clear, step-by-step system to diagnose exactly why it's not selling and what to fix first. I explain the difference between a brand-new listing that never took off versus an older listing that used to sell but suddenly stopped, and why that distinction matters more than most sellers realize.
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I cover how long a listing actually needs to sit before you touch it, how to read Etsy listing stats correctly, and how to tell the difference between an SEO problem, a photo problem, or a conversion issue. I break down realistic traffic benchmarks, average conversion rates, and how many visits you truly need before expecting sales.
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From there, I go deep into Etsy SEO — how to evaluate your search terms, improve your titles and tags, and choose keyword combinations that match buyer intent instead of guessing. I also explain why listing quality matters more than ever, including photos, video, descriptions, pricing strategy, and perceived value.
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Finally, I zoom out to show how your overall shop, listing count, and niche selection directly affect whether individual listings succeed or fail. This is a full diagnostic framework you can reuse on any Etsy listing that isn't performing.
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#etsyseo #etsysellers #etsylistingtips #etsysales #etsymarketing
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📚Etsy SEO Revealed FREE eBook- Learn and understand Etsy SEO to help you grow your business. Download it for free here: https://www.handmadeandbeyond.com/etsyseosuccess
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Watch These Grow & Improve Your Etsy Business👇
https://youtu.be/J-jysEC-rqs
https://youtu.be/XoBckxhk5iw
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00:00 What a "Dead" Etsy Listing Really Means
00:51 New Dead vs Old Dead Listings Explained
01:37 Step 1: Listing Age and Why Timing Matters
02:49 Visits vs Sales How to Spot the Real Problem
03:33 Step 2: Reading Etsy Listing Stats Correctly
04:20 Conversion Rate Benchmarks Every Seller Should Know
05:54 When Traffic Is Good but Sales Don't Happen
07:17 Step 3: Etsy SEO and Keyword Diagnosis
09:31 Titles, Tags, and Search Intent Mistakes
11:15 Step 4: Listing Quality Photos Video Description
14:54 Pricing Mistakes That Kill Conversions
15:59 Step 5: Shop Size, Niche, and Algorithm Trust
19:54 How to Refresh and Revive Dead Listings