“Just be nice” - an often used sentiment that can, well, often lack depth.
Statements like ‘just be nice” or “don’t be a dick” lack any understanding of why someone might or might not be those things.
It’s the same as saying “eat less if you want to lose weight” - sure, thanks for that, I had somehow missed that food is a major contributing factor to body weight.
It has no attempt to understand the behaviour behind it.
Everyone knows being nice is a good thing.
Everyone knows not to be a dick, not to lie cheat and steal, everyone knows not to fight people for a few potentially hurtful words.
Simple statements risk being shallow and hallow.
This is why when I had on today’s guest I had to put this to him; Josh Reid Jones - Founder of the Just Be Nice Project.
Josh is a wonderfully insightful, determined, huge-hearted and nice man. Not to be confused with a ‘Nice Guy’ (a differentiation we explore in this episode).
In this chat, we dive into the origins of the Just Be Nice idea as well as the organisation that, as Josh states it, is the only one in the world breaking down the real ins and outs of making an impact and helping organisations (and people) work out how to make the most impact in the community.
This goes beyond the tired and cliched model of charity - something Josh breaks down in a deeply accurate and wonderfully worded call out of charity style advertising and money-raising model.
We explore Josh’s take on making an impact in the world, starting with one person.
And we look at the pyramid of being nice, starting with ‘being nice’ then to ‘being really good at something’ to ‘doing good’.
This was a fascinating chat in which I really enjoyed diving into the next piece with Josh.
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