Andres Lares talks about his book, co-authored with Jeff Cochran and Shaun Digan, "Persuade" and a four step process to influence people and decisions. Andres is Managing Partner at the Shapiro Negotiations Institute and a guest lecturer at Johns Hopkins University. He coaches high-stakes negotiations for the NFL and NBA, as well as in business sectors like real estate, media, banking, and pharmaceuticals.
Host, Kevin Craine
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