Welcome to the "Building your Brand in a Time of Crisis" series, where Josh & Jay talk to local business owners & entrepreneurs from the studios of Deep Fried to discuss specific, actionable tips and ideas to help other business people & professionals navigate this crisis, especially as it relates to using technology and online platforms to stay in communication with clients and potential clients to strengthen their brand when we finally emerge from our current situation. It's OK to have fear during crisis. But you must combine action with that fear. That is the definition of courage.
In this episode, Josh & Jay welcome Jason Will, Owner & Chief Evangelist of JPAR Coast & County and the Dean of Hustle at Jason Will University. Jason was an early mover of using social media and YouTube to build his realtor brand and independent real estate brokerage. Jason has specifically built his real estate company to be an "agent centric brand" because he believes the individual IS the brand, not necessarily the big logo. Jason is living proof of how putting your authentic self out there on social media can lead to significant business success. Listen in as Jason lays out a couple of easy and practical steps that everyone can be taking right now to build momentum for when the crisis ends!
Check out Jason Will's Podcast > IMPACT Agent
Takeaways:
> People do business on a very hyper-local level. Big logos matter but technology allows entrepreneurs to level the playing field in their local market.
Instead of using social media to brag about your accomplishments or project a curated image, try being your authentic self and releasing content that helps educate and enlighten your potential clients.
> If you thinking about using content marketing, now is the perfect time to practice. Grab a camera and start talking into it because you will only get comfortable by repetition
When everyone else is contracting, use this time to build your brand without having to spend thousands of dollars in marketing
> Be authentic can help overcome social platform's algorithms to a certain degree, without having to spend money boosting or ad spend.
> Online platforms & social media allows people to build repertoire with you at their own pace, and can be word of mouth on steroids.
Resources
Prime Capital Investment Advisors
Qualified Plan Advisors
If any of these topics apply to your situation, we can help! Reach out to us at 251-327-2124, or email jnull@gulfcoastfa.com.
