While recurring memberships are the gold standard, the reality is that more and more users are seeking flexibility. In this episode, we explore how to adapt to this shift and capitalize on the opportunities it presents.
We talk about:
The Rise of On-Demand Users: Understanding the increasing demand for flexible, on-demand coworking options and how to cater to this market segment.
Types of On-Demand Products: An overview of popular on-demand offerings, including day passes, meeting room bookings, day offices, and punch cards, and how they can fit into your business model.
Pricing Strategies: Tips on setting premium prices for on-demand services to ensure profitability while meeting user needs.
Mindset Shift: Encouraging operators to embrace on-demand users and view them as a valuable revenue stream rather than a disruption to traditional membership models.
Implementing On-Demand Services: Practical advice on how to integrate on-demand booking options into your website, ensuring a seamless and user-friendly experience for potential customers.
Resources Mentioned in this Episode:
Is Your Coworking Space Ready for Enterprise Clients? (episode with Phil Kirschner)
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
