Switchyards has become one of the most talked-about concepts in the coworking world, a self-described "neighborhood work club" that blends the feel of a coffee shop, library, and boutique hotel lobby. The model looks simple, affordable, and wildly attractive. But is it really as easy and profitable as it seems?
In this episode, I sit down with Kane Willmott, CEO of IQ Offices, to reverse-engineer the Switchyards model. We walk through their pricing, staffing, buildout approach, and growth strategy to uncover what works, what's risky, and whether this is a concept you should try at home.
We cover:
What makes Switchyards different from traditional coworking spaces.
Their $100/month membership model, no offices, and minimal staffing.
Why the aesthetics and "cool factor" are central to their brand success.
The financial realities of launching and sustaining this model at scale.
Risks operators should consider before trying to replicate Switchyards.
If you've been intrigued by Switchyards' rapid growth and cult-like following, this episode gives you the numbers, context, and reality check you need before testing the model yourself.
Resources Mentioned in this Episode:
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
