Daniel Lemin (like lemon) is a digital reputation, online reviews and word-of-mouth advisor, and bestselling author with an affinity for gin, jazz, and dogs. His most recent book, Talk Triggers, is co-authored with Jay Baer and explores the world of word-of-mouth advocacy.
What you will learn in this episode:
- How to handle clients who would prefer to pay for word-of-mouth
- How to steer conversations that you ultimately cannot control
- What are talk triggers in B2B businesses, and why it’s more important in B2B than B2C
- Why a talk trigger can’t be fake, and how they differ from stunts
- What are the four parts of a talk trigger
- Why listening to your customers is scary and essential for marketers
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