Communications is the CENTER OF ALL THINGS. Lee Caraher talks all things communications – from language to format to medium, from employee engagement to great leadership, from PR to social media, and Reputation management to personal branding, bringing you key insights from her experience and expertise that can be used in the day to day to make your work, your PR, your culture, and your potential WORK.
What you will learn in this episode:
- How deep preparation before a client meeting builds trust, demonstrates value, and separates you from other agencies
- Why the way you conduct yourself during a knowledge transfer tells a client everything they need to know about you
- Why showing up unprepared signals disrespect and puts you in a hole before the relationship even starts
- What type of questions you should ask to demonstrate your understanding of the client's business and priorities
- How "dumb questions" can ruin your credibility before you've even begun the relationship
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