Courtney Lukitsch is the Founder and Chief Communications Officer of 20-year consultancy Gotham PR, with offices in NYC, Miami and London. Gotham PR has clients in the US and 30 countries globally.
What you will learn in this episode:
- Why companies need to focus on being significant, not just successful
- Courtney’s crucial steps for putting together a significant business
- Why you should always surround yourself with experts
- Ways your effectiveness may be diluted if you aren’t working where you’re most valuable
- The significance of understanding your mission and values in order to establish goals
- Why the function of public relations is so critical for businesses, and how it has evolved over time
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