Welcome to the Evolvepreneur (After Hours) Show
I am your Special Host Christine Campbell Rapin
Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business.
My very special guest today is Robert Norton ...
Robert Norton, with eight years of technologist experience including his role as CTO of Thomson-Reuters, is a serial entrepreneur who started four businesses, all sold for over $1 billion in net profit to investors during his tenure. He has twenty years of expertise as a CEO coach, adviser, and management consultant, specializing in growth and scaling.
Scaling a business requires changes in operations, finance, strategy, hiring, and systems. Around 40 different skills across the team are essential for successful scaling. Product-market fit and a repeatable sales formula are prerequisites for scaling, while maintaining competitive advantages and building the right team are crucial for sustained growth and innovation. Initial focus on a niche market without competition facilitates easier scaling before expanding to a broader market, and creating barriers to entry safeguards against imitators and maintains profit margins.
