How you can turn mistakes into customer experience opportunities, IKEA’s risky marketing move that pays off, and what we can learn from a great meal delivery service.
Bite-Sized Delights From the Episode:
- How the 404 error message can turn mistakes into customer experience opportunities.
- A great meal delivery service’s tricks for serving a great experience along with lunch.
- IKEA’s bold experiential ad campaign.
- The origins of CRM.
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