Learn about admitting mistakes before your customers notice them, building fans by sharing secret recipes, and revisiting the power of customer evangelism.
Bite-Sized Delight From the Episode:
• Acknowledge Mistakes Before Customers Notice To Build Lifelong Loyalty - By reprinting a misprinted cover before Juniper Books’ customers noticed a mistake, they garnered goodwill and affirmed their commitment to a remarkable product experience.
• Embrace Employee Creativity and Enthusiasm - Normally experts at designing customer experiences, Chik-fil-a missed the opportunity to harness their employee’s talent when she made a “secret menu hacks” Tik Tok video and instead fired her - leading to even more undesired publicity.
• Build a Cult of Customers - Shep Hyken’s book Cult of the Customer outlines a process for creating a corporate culture that is so focused on taking care of and tending to employees and customers, that the culture itself creates evangelists
Are You Looking for Things We Referenced?
• Juniper Books (https://www.juniperbooks.com/)
• Tik Tok - Chik-fil-a Menu Hacks
• Experience Points - presented by Avtex
• The Cult of the Customer - by Shep Hyken
Find more links and a full transcript of the show at:
http://ExperienceThisShow.com. See you next week!
