Learn about enticing your customers to come back after COVID, videos that capture your brand spirit, and managing camera fatigue in a video-based business environment.
Bite-Sized Delight From the Episode:
• Entice Old Customer with New Experiences - Delta encourages flyers to return to the sky with new ways to earn status/miles, extended deadlines, and enhanced benefits.
• Aspirational is the New Inspirational - Red Bull captures their brand spirit with aspirational and entertaining videos.
• Beware Zoom Fatigue - Citi Group creates Zoom-Free Fridays to combat video fatigue during the pandemic
Are You Looking for Things We Referenced?
• Delta Airlines Entices Flyers with Enhanced Rewards
• Speedriding Through An Alpine Resort - From Avoriaz With Love - by Red Bull
• Solvvy - The Next-Gen Chatbot
• Citi Creates ‘Zoom-Free Fridays’ to Combat Pandemic Fatigue - by Anna Schaverien in the New York Times
Find a full transcript of the show at:
http://ExperienceThisShow.com. See you next week!
