Most coaches get stuck chasing the next strategy, the next funnel, the next offer tweak.
But the real constraint isn't what you're selling - it's whether you're solving what your clients actually need.
In this episode of The Expert Edge, I sit down with Andrew Stickel, who went from a $10K/month kitchen table dream to running a $50M business serving law firms. And no, it wasn't because he worked harder or got lucky. It was because he asked one question on repeat: "What else do they need?"
We break down the psychology of building a business that prints money because you're obsessed with client results, not your own offers. Andrew shares the expensive lessons he learned about first impressions, why being great at sales can actually hide fatal business problems, and how extending your client lifetime value unlocks infinite marketing leverage.
You'll discover:
Why the first 30 days with a client dictates the entire relationship - and how to get them a win fast
The dangerous trap of selling so well that it masks your inability to actually deliver
How to increase lifetime value so you can outspend every competitor in your space
The copywriting psychology behind stacking irrefutable truths to make everything you say feel credible
Why "What's next?" is the most profitable question in business
This episode isn't about working harder or building a better mousetrap. It's about understanding that your clients don't want your framework - they want their problem gone. And when you orient everything around that truth, growth becomes inevitable.
If you've been grinding on your offers while wondering why your business feels capped… this conversation will show you what you've been missing.
Andrew's links:
Website: smbteam.com (his company SMB Team)
Email: andy@smbteam.com
Instagram: andrew.stickel
Interested in Elite?
If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating!
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode308
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/
