Description

In this episode of the Expert Speaker Podcast, host Majeed Mogharreban welcomes Joe Marcoux, the Sales Sensei and founder of the SOS Dojo. Joe shares his journey from relentless follow-up to closing six-figure deals from the stage. With over two years of strategic effort, Joe demonstrates how building strong relationships, delivering liquid gold content, and having a compelling offer can lead to incredible success. He also unveils his unique Buyer’s Roadmap, a step-by-step guide to creating a buying conversation that eliminates objections and drives results.

Key Takeaways:

1. Relentless Follow-Up: Joe’s journey to closing $110,000 in sales from the stage didn’t happen overnight. His persistent follow-up, combined with adding value at every step, was key to securing opportunities to showcase his expertise.

2. Strategic Speaking: Joe emphasizes the importance of speaking to the right audience—those who can make decisions. By focusing on the decision-makers at an event, Joe maximized his impact and conversion rates.

3. The Buyer’s Roadmap: Joe introduces his Buying Conversation Roadmap, which includes:

   • Compelling Offer: Ensure your offer is so good that it’s hard to say no.
   • Building Rapport: Establish a connection with your audience before diving into your pitch.
   • Discovery and Smart Goals: Understand your client's specific, measurable, and achievable goals to tailor your approach.
   • Creating Desire and Urgency: Use powerful questions to evoke a strong emotional desire for the solution you offer.
   • Temperature Checks: Throughout the conversation, gauge the client’s readiness to buy and confidence in the solution.

4. Tactics for Rebooking: Joe shares a simple yet powerful tactic—handing out personalized thank you cards during his presentations. This thoughtful gesture not only creates a lasting impression but also leads to repeat speaking engagements.

5. Overcoming Objections: Joe’s SOS (Sales Objection System) equips sales professionals with the tools to handle objections confidently, ensuring that “no” often just means “not right now.”

Notable Quotes:

• “Networking is not net lunch; it’s net work. You have to put in the work to build relationships that open doors.”
• “I want to be a warrior in a garden rather than a gardener in a war. Be prepared, but choose when to act.”

Connect with Joe Marcoux:

• Visit SOS Dojo for more information.
• Follow Joe on Instagram @sosdojo.
• Connect with Joe on LinkedIn: Joe Marcoux.

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