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Title: Crystallizing Public Opinion
Author: Edward Bernays
Narrator: Jonathan Queen
Format: mp3
Length: 5 hrs and 17 mins
Release date: 02-07-25
Ratings: Not rated yet
Genres: Public Relations
Publisher's Summary:
Crystallizing Public Opinion by Edward Bernays is a seminal work in the field of public relations, originally published in 1923. In this book, Bernays, often regarded as the "father of public relations," explores the techniques and principles behind shaping public perception and influencing mass opinion. Drawing from psychology, sociology, and media studies, he explains how public relations professionals craft messages can strategically to guide public thought and behavior.
