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Title: Taking Aim at Attack Advertising
Author: Kim Fridkin, Patrick Kenney
Narrator: Teri Schnaubelt
Format: mp3
Length: 5 hrs and 7 mins
Release date: 08-27-19
Ratings: Not rated yet
Genres: Comparative
Publisher's Summary:
Negative campaigning is a central component of politics in the United States. Yet, until now, demonstrating the impact of combative advertising on voters has been elusive. How can we reconcile the findings of a plethora of studies with the methods of politicians? This book cuts through to the central issue: how negative advertising influences voters' attitudes and actions. Focusing on US senatorial campaigns, Kim Fridkin and Patrick Kenney draw from surveys, experiments, facial expression analysis, content analyses, and focus groups.
