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Title: Paid Attention
Series: Cambridge Marketing Handbooks
Author: Faris Yakob
Narrator: Matthew Lloyd Davies
Format: mp3
Length: 6 hrs and 27 mins
Release date: 02-07-18
Ratings: 5 out of 5 stars, 13 ratings
Genres: E-Commerce
Publisher's Summary:
As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas.
