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Title: Start at the End
Author: Matt Wallaert
Narrator: Matt Wallaert
Format: mp3
Length: 4 hrs and 40 mins
Release date: 06-11-19
Ratings: 4 out of 5 stars, 132 ratings
Genres: Consumer Behavior & Market Research
Publisher's Summary:
Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert underscores with clarity and humor how this approach can improve the way we work and live.
