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Title: Subprime Attention Crisis
Author: Tim Hwang
Narrator: Matt Godfrey
Format: mp3
Length: 3 hrs and 50 mins
Release date: 03-16-21
Ratings: 4.5 out of 5 stars, 42 ratings
Genres: History & Culture
Publisher's Summary:
In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that the true value of consumers' attention is wildly misrepresented.
