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Title: If Then
Author: Jill Lepore
Narrator: Jill Lepore
Format: mp3
Length: 10 hrs and 39 mins
Release date: 09-17-20
Ratings: 4 out of 5 stars, 5 ratings
Genres: Technology & Society
Publisher's Summary:
The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilised politics and disordered knowledge - decades before Facebook, Google, Amazon and Cambridge Analytica. Silicon Valley likes to imagine it has no past, but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk.
