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Title: UnSelling
Author: Scott Stratten, Alison Kramer
Narrator: Scott Stratten, Alison Kramer
Format: mp3
Length: 6 hrs and 31 mins
Release date: 07-27-20
Ratings: 3.5 out of 5 stars, 3 ratings
Genres: Customer Service
Publisher's Summary:
UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences, and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop. UnSelling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers.
