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Title: Pink Goldfish
Author: Stan Phelps, David Rendall
Narrator: Stan Phelps, Mike Maddock, David Rendall
Format: mp3
Length: 5 hrs and 9 mins
Release date: 03-14-19
Ratings: 4.5 out of 5 stars, 17 ratings
Genres: Advertising
Publisher's Summary:
Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws instead of fixing them.
