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Title: For the Culture
Author: Marcus Collins
Narrator: Cary Hite
Format: mp3
Length: 9 hrs and 32 mins
Release date: 05-02-23
Ratings: 4.5 out of 5 stars, 58 ratings
Genres: Decision-Making & Problem Solving
Publisher's Summary:
In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick. Collins uses stories from his own work as an award-winning marketer—from spearheading digital strategy for Beyoncé, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA team—to break down the ways in which culture influences behavior and how listeners can do the same
