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Title: If/Then
Author: Jill Lepore
Narrator: Jill Lepore
Format: mp3
Length: 10 hrs and 39 mins
Release date: 09-15-20
Ratings: 4 out of 5 stars, 183 ratings
Genres: Science & Technology
Publisher's Summary:
The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge - decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine that it has no past, but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk. Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their “People Machine” from New York, Cambridge, and Saigon.
