Please visit https://thebookvoice.com/podcasts/2/audible/97961 to listen full audiobooks.
Title: Emotion by Design
Author: Greg Hoffman
Narrator: Greg Hoffman
Format: mp3
Length: 9 hrs and 1 min
Release date: 04-07-22
Ratings: 4.5 out of 5 stars, 3 ratings
Genres: Advertising
Publisher's Summary:
Emotion by Design reveals how leaders can harness the creative potential of any team, and so resonate with their audience like never before. Reflecting on his time working on Nike campaigns for Ronaldo and LeBron, the Olympics and the FIFA World Cup, Greg Hoffman reveals how any business can unlock its creativity: whether by seeking out the daydreamers (and taking them seriously), or recognising that visionary ideas come not only from ingenious individuals but from whole cultures of innovation or understanding how to turn a mere campaign into a global movement.
