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Title: Driving Digital Strategy
Author: Sunil Gupta
Narrator: Daniel Henning
Format: mp3
Length: 7 hrs and 53 mins
Release date: 11-24-20
Ratings: 4.5 out of 5 stars, 23 ratings
Genres: Forecasting & Strategic Planning
Publisher's Summary:
Digital transformation is no longer news - it's a necessity. For more than a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture.
