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Title: The Business of Belonging
Author: David Spinks
Narrator: Christopher Douyard
Format: mp3
Length: 6 hrs and 19 mins
Release date: 05-18-21
Ratings: 4.5 out of 5 stars, 58 ratings
Genres: Customer Service
Publisher's Summary:
The world's most successful businesses leaders understand that creating a shared social identity around their products and services is the most efficient path to scaling revenue, differentiating products, promoting customer success and retention, and seizing category ownership. The Business of Belonging is the playbook for doing just that. CMX founder David Spinks offers advice for creating community strategy, aligning it with your business objectives, and launching and managing a community of end users.
