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Title: The Choice Factory
Author: Richard Shotton
Narrator: Simon Cole
Format: mp3
Length: 5 hrs and 1 min
Release date: 08-24-18
Ratings: 4.5 out of 5 stars, 107 ratings
Genres: Advertising
Publisher's Summary:
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.
