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Title: Personalized
Author: Mark Abraham, David C. Edelman
Narrator: Christopher Douyard
Format: mp3
Length: 8 hrs and 12 mins
Release date: 11-05-24
Ratings: 4 out of 5 stars, 5 ratings
Genres: Management & Leadership
Publisher's Summary:
Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization. Personalized is a playbook for delivering true personalization at scale. With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.
