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Title: Influence, New and Expanded
Author: Robert B. Cialdini
Narrator: Robert B. Cialdini
Format: mp3
Length: 20 hrs and 43 mins
Release date: 05-04-21
Ratings: 4.5 out of 5 stars, 2,376 ratings
Genres: Consumer Behavior & Market Research
Publisher's Summary:
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
