Twill, formally Happify Health, combines technology with humanity to create digital-first solutions for condition-focused care communities. Dakota Donovan, Director of Product Marketing at Twill, and Bobby Murphy, Vice President of Payor Sales at Twill, joined Brian Urban to share how Twill helps deliver better care tools, to more people, at a lower cost.
For most of its ten-year existence, Twill was Happify Health. Behind the scenes, Twill’s been hard at work transforming its solutions toward intelligent healing. “We’ve seen an epidemic of point solutions happening in the healthcare space,” Murphy said. “Part of this has been because of the Covid-19 pandemic where everything suddenly moved virtual, and now healthcare partners needed a digital product for smoking cessation, weight management, or mental health. That point solutions epidemic got us thinking about how we should evolve as a company.”
Today, Twill delivers sequences that comprise four distinct elements: digital therapeutics, care communities, digital-first coaching & telebehavioral health, and third-party integrations. In addition, Twill focuses on four therapeutic areas: mental health, psoriasis, MS, and the pregnancy journey. “Within each of those, we contextualize it for senior populations, a commercial population, or a Medicaid population,” Murphy said.
Donovan said that community is a broad definition, but it’s ultimately about connecting a group of people and making them feel that they’re part of something special. “It’s a safe place. It’s a supportive place. People should be comfortable expressing themselves in a community, asking questions, and seeking answers through whatever highs or lows they’re going through, and we’ve seen such a need. Humans are innately social creatures.” Digital communities provide the type of interaction and support needed today.
At the heart of these communities is a need for accurate health advice to support patients through their journeys. “To that end, we take the idea of moderation and managing the community so that it’s safe, appropriate, and people are getting trusted advice, and they know that they can rely on what they’re learning inside of Twill Care,” Murphy said.
