You can’t create social impact without social media. Michelle Zelaya is the Strategic Partner Manager of Social Impact at Meta, which oversees social media properties like Facebook, Instagram, Messenger, and more. Michelle has a heart for fundraising and community-building, and her role at Meta enables her to share the best tips and tricks to make your social fundraisers as successful as possible. In this bonus episode, Michelle shares practical advice on how to best use Facebook and Instagram for social impact, and examples of how companies are using those platforms for the highest impact and success.
Additional Resources: socialimpact.facebook.com
Things to listen for:
[2:10] Generational or geographic differences in Facebook and Instagram audiences
[4:07] Which social media accounts should non-profits have?
[6:01] How can a non-profit get started with those channels?
[8:54] Small non-profits getting started with Facebook and Instagram
[9:47] Examples of non-profits using social media well
[11:09] Creating drives on Facebook
[13:25] Building a community of donors on social media channels
[17:26] Tips for “going live” on Facebook and Instagram
[19:55] Benefits of Facebook advertising for non-profits
[22:11] How to use Facebook’s fundraising tools
[27:36] Tips for third-party funding
[31:23] Advice for non-profits that are wary of using social media
[33:38] The future of non-profit engagement and fundraising on social channels
[37:48] The pandemic’s effect on social impact
