Jeremy Wells is Partner with Longitude, a branding and design studio for hotels and hospitality organizations. In this interview, Jeremy shares the details of building a brand strategy and the importance of it to the success of any organization. In particular, Jeremy stresses the importance of bridging the brand strategy with the guest experience so that the expectation seamlessly flows through from pre-arrival into the onsite experience. Additionally, Jeremy shares that when marketing and operations are misaligned, it can result in a venue being either undersold or oversold, neither of which are good for business. And lastly, Jeremy explains what a brand touchpoint is, and how operators should prioritize them in their overall strategy.
