Thibault Paquin is the CEO of Celebrating Life, a total destination consultancy specialized in tourism, leisure and cultural assets. In this interview Thibault stresses the importance of defining the purpose of your business and your brand, and how it will create meaningful experiences for the guests you serve. This includes hiring staff members who are also consumers of the experience you provide, which breaks the dichotomy between employee and guest, and ultimately leads to a more social experience. When discussing the future of the family entertainment industry, Thibault talks about how venues are moving toward creating more premium experiences for their guests, and enhanced through the technology that enables it to be successful. When you transform the lives of the guests you serve, it truly shows that you have created a meaningful experience.