Pedro Olivarez III is the Director of Guest Experience at the San Antonio Zoo in San Antonio, TX. In this interview, Pedro talks about how educating guests on topics like conservation and securing the future for wildlife are more engaging when they feel like entertainment and the guest is able to have a hands-on experience with the animals. Additionally, the role of technology should be to make the experience easier for guests, but not keep guests occupied on their phones throughout the entire visit. Lastly, Pedro talks about the zoo’s innovative decision to offer a drive-through experience while the zoo was closed during the pandemic, and how successfully it engaged the community.