Meg Parker is the Chief Marketing Officer at AREA15, an immersive art and entertainment complex in Las Vegas, NV, just off the Las Vegas Strip. In this interview, Meg provides an overview of the venue, which is quite unique compared to other attractions. Meg talks about how they build mystery and intrigue through marketing, while at the same time fostering interest for guests to come and experience it for themselves. Additionally, Meg shares the importance of continually offering something new that in turns leads to repeat visitation, and AREA15’s percentage of guests who return is substantially higher when benchmarking against other Las Vegas attractions. Lastly, Meg stresses that everyone is an influencer, and that even loose connections on social media can be more impactful than a celebrity with millions of followers.
