David Leach is the Marketing and Technology Director for Thrillz High Flying Adventure Park, located in Danbuy, CT and coming soon to Philadelphia, PA. In this interview, David shares the importance of making data-driven decisions that impact marketing, the guest experience, and future locations. Thrillz is designed with social media in mind, complete with studio lighting and an experience worth sharing, which has led to Thrillz going viral and expanding their marketing reach far beyond what they expected to be possible. By using the data collected from social media, combined with ticketing data and guest feedback, David shares that it influences their marketing, new attractions and experiences, and the location for their second park. Additionally, David shares the value of collecting guest feedback, including how Thrillz uses the feedback to make enhancements throughout the business.