Jennifer Berthiaume is the Vice President of Lion Country Safari in Loxahatchee, FL. Lion Country’s mission is to be a leader in animal care, conservation and education to inspire people through connections with wildlife in a fun, family-friendly environment. Located just west of West Palm Beach, Lion Country Safari offers a unique experience that combines a zoo, safari, amusement park, and water park. Jennifer has been with Lion Country for more than 19 years, yet she still walks the park every single day and says that it never gets old. Prior to taking on the role of Vice President, Jennifer oversaw marketing, public relations, and social media and from the stories she shares in this interview, it is clear that marketing and guest experience go hand-in-hand, rather than acting as completely separate departments. Jennifer shares how a negative social media post was managed so well that it created a loyal advocate, as well as how a publicity event turned first-time visitors into raving fans. She also shares how Lion Country managed challenges during the pandemic while at the same time ensuring a positive guest experience. Lastly, the focus that Jennifer places on motivating and inspiring her team shows such a high level of appreciation, which Jennifer says is driven by the importance of kindness.
