Tim Murphy is the CEO of Boomers Parks, a chain of Family Entertainment Centers and water parks in Florida, California, and New Jersey. In this interview, Tim shares with us how investments in the guest experience have resulted in a shift in guest demographics, which has led to a significant increase in spending, length of stay, and satisfaction. These updates include creating comfortable environments for guests, both indoors and outdoors, removing and revamping season pass programs, overhauling the food & beverage menu at each park, and taking the concept of cabanas from their water parks and offering a similar amenity in the FEC’s. Tim shares the importance of knowing who your guest is, and not being afraid to fire the wrong guest if they do not align with the market you are looking to serve.
